“60% of the people I teach are brand new to the game. They have never swung a club or hit a ball in their life. That is exactly why it's so important for you to pack up and go to them. You wouldn't find most of them in a country club unless there was free wedding cake.”

Russ Gorman found it was hard to get beginning golfers to come to him for instruction. So he took the lesson tee to them. Gorman knew fledgling golfers would feel more comfortable in a familiar setting, surrounded by friends who were also new to the game. What better setting than their places of employment? His first client was the Miller Brewing Co., now MillerCoors.
Working with small groups, he taught hundreds of employees the swing basics before they punched in or out on their lunch breaks. He brought in all the equipment and set up indoor driving ranges in the company’s fitness center and the brewery. In 10 years, Gorman’s business has seen explosive growth. He’s added clients in the past and present such as SC Johnson Company, Quad Graphics, Briggs & Stratton, Midwest Airlines and Johnson Controls.


“I think I’ve been successful because I've been willing to go to the corporate world.”


Talk about on-the-job training. Gorman estimates he has given lessons to thousands of beginning adult golfers in the workplace. As Gorman’s business grew, he offered discounted golf equipment and apparel to his students and their employers. He also does approximately 5 demo days a year and holds clinics and exhibitions with close friend Mark Bemowski of Mukwonago, WI the 2004 U.S. Senior Amateur champion. “My goal is to get my students to not quit the game.”


“Golf is a great sport for your own well-being and fitness as well as a way to do things with your family.”

- Mike McCalister, CEO Humana, Golf World Magazine



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